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Cool Girl Wears ×
Pia Mance

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CGW · 2026 Pia Mance Proposal v1.0
Cool Girl Wears × Pia Mance
A Strategic Partnership Proposal May 2026
A Strategic Partnership Proposal

Cool Girl Wears.

Created for
Pia Mance
An early strategic opportunity, privately introduced.
01 Cool Girl Wears A short introduction

Welcome to Cool Girl Wears.

We're a fast-growing fashion media platform helping young women shop and dress better. Built by Sienna Espie, we live in the space between street style media and fashion inspo. Styling guides, trends, and new brand finds.

We make fashion accessible, intentional, and fun.

Est. Australia · @coolgirlwears
02 The alignment Taste, network, credibility

The alignment.

We'd love to explore this not as a financial conversation first, but as a cultural one. How a partnership with someone like Pia could add real value beyond funding: taste, network, partnerships, and credibility. We think there's something genuinely special to build together.

Founder

Sienna Espie

Sienna Espie

Sienna is the founder of Cool Girl Wears. She's built a platform that young women trust and have gravitated towards through her vision, taste, and her eye for curation. The response has been incredible, with a big vision for what's next.

Cultural authority

Pia Mance

Pia Mance

Pia has strong authority with exactly the audience Cool Girl Wears speaks to. She understands internet-native consumer behaviour, and the aesthetic and cultural overlap with what we're building is genuine.

03 The moment Three months in

The momentum.

Within just three months, Cool Girl Wears has attracted 23k+ followers across socials, millions of views, and is already earning real industry attention.

We're collaborating with high-profile fashion figures, generating strong inbound brand interest, and building a loyal, engaged female audience that saves, shares, and keeps coming back. International followers, especially from the US, are discovering fashion in a way they love through CGW.

And this is just the beginning. We invite you to hear what we have planned, and to explore what being part of this could look like.

04 The vision A global fashion platform
What we're building

The vision.

Everything we're building is leading to our next stage. A global fashion platform and app.

The place she goes when she wants to know what to wear, where to shop, and how to style it. All saved in her Cool Girl wardrobe, on a personalised app built around her.

Cool Girl news. Brands she'll love. Style notes. What's trending and what to skip.

What's actually worth paying attention to, plus incredible brand partners so she has a better shopping experience as well.

What exactly this looks like, we'd love to share in a further conversation under NDA if there's interest.

05 The difference Our unique value

The difference.

The unique combination driving Cool Girl Wears, and why it's built to win.

01
The CGW lens
A world she wants to be part of. Aspirational without being out of reach, elevated without being intimidating. She lands on the page and immediately feels like she belongs there.
02
Sienna Espie
More than a host. Sienna is the translation layer. Styling, framing, and energy that makes everything feel warm, wearable, and socially open. 70k+ followers, and a brand designed to scale far beyond her.
03
Ben Tucker
Co-founder and Head of Operations. An extensive track record building brands across events, hospitality, and FMCG, including work with some of the world's biggest artists. A deep understanding of marketing and scaling brands.
04
The intelligence layer
A proprietary AI layer powers research, audience insight, and data-driven creative decisions. A competitive edge that's already compounding, and a serious moat as we scale into the app.
06 Let's talk A suggested path forward

Let's talk.

We'd love to discuss the above and see whether this aligns with the kind of opportunity you're looking to back. Something to be proud of, excited by, and genuinely part of.

Stage One
01

Initial alignment.

A conversation around vision fit, whether this excites you, and whether it makes sense together.

Stage Two
02

A deeper discussion.

If there's mutual interest, we move into a deeper conversation under NDA, including financials, global scale, and what the full opportunity could look like, and what a partnership could be.

If so, here's what we'd suggest.
Start with a conversation.

In closing

We'd love you to be part of what comes next.

We'd love to jump on a call and walk through this properly. The vision, the next stage, and how we make it real together.

Cool Girl Wears
Sienna Espie
sienna@coolgirlwears.com
Next Chapter Creative
Ben Tucker
ben@coolgirlwears.com
Pia Mance Proposal · v1.0 · May 2026
Prepared by Next Chapter Creative